Utilizing its substantial expertise in the tourism sector, the in-depth knowledge of the hospitality market as well as the well-established name of the iconic “Grande Bretagne” Hotel in the domestic and international market, the Management pursues a dynamic, methodical strategy in order to cope with the increasing demands of the ever-changing tourism sector. The fundamental objectives of this corporate strategy include:
- Further strengthening the reputation of the “Grande Bretagne” Hotel and consolidating its position as the leader of the Luxury Hotels in Southern Europe.
- Giving the “Grande Bretagne” and the “King George” Hotels prominence as the ideal springboard for incentives in the European and American market.
- The establishment internationally of the recently renovated hotel “Athens Capital – Mgallery” as a new luxury destination in Syntagma Square and one of the best luxury lifestyle hotels in Athens.
- Strengthening the position of the “Hyatt Regency” Hotel and “Excelsior Hotel” in Belgrade, in the growing tourist market of the Balkans.
- The completion of the conversion of the leased building on Zalokosta Street in the center of Athens, into luxury suites and their operation with the most modern means to meet the needs of the modern traveler.
- The extended renovation of the leased hotel complex Elatos Resort & SPA in the prefecture of Fokida and its conversion into a luxurious leisure and wellness tourism complex.
- Offering competitive services in the Luxury Hotel sector for the four main hotel units.
- Extending the portfolio of services provided with innovative, quality hospitality programs.
- Strengthening ties with an extensive network of strategic partners (companies, airlines, travel agencies etc.).
- Selecting, training and effectively manage the company’s human resources.